Back to Search Start Over

Strange bedfellows

Authors :
Smith, Jeff
Blomqvist, Kristiane
Source :
Marketing Management. Jan-Feb, 2005, Vol. 14 Issue 1, p39, 6 p.
Publication Year :
2005

Abstract

The role of human resources (HR) management and marketing departments of an organization in promoting the brand name is discussed. The importance of both the departments working in collaboration with each other to achieve goals in HR and marketing management of the organization is also discussed.

Subjects

Subjects :
Marketing management -- Analysis
Human resource management -- Analysis
Organization -- Human resource management
Organization -- Marketing
Company marketing practices
Company personnel management
Advertising, marketing and public relations
Business
Business, general

Details

Language :
English
ISSN :
10613846
Volume :
14
Issue :
1
Database :
Gale General OneFile
Journal :
Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.129028407

Tools

Authors Abstract Subjects Details