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Five marketers to watch in the no-growth 1990s
- Source :
- Brandweek. October 5, 1992, Vol. 33 Issue 37, p26, 4 p.
- Publication Year :
- 1992
-
Abstract
- 'You have to change your marketing. The old method of telling people what your product is, is not enough anymore.' The words, from an article on the next page, come [...]
- Subjects :
- Benckiser Consumer Products Inc. Coty Cosmetics Div. -- Marketing
Campbell Soup Co. -- Marketing
Frito-Lay Inc. -- Marketing
L'Oreal S.A. -- Marketing
Pepsi-Cola Co. -- Marketing
Snack foods industry -- Marketing
Soft drink industry -- Marketing
Food industry -- Marketing
Cosmetics industry -- Marketing
Advertising, marketing and public relations
Business
Retail industry
Company marketing practices
Food and beverage production/distribution software
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 33
- Issue :
- 37
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.12779129