Are customers making a comeback? Early results show consumer demand is the leading factor behind buying decisions

Authors :: Mathews, Ryan
Source :: Grocery Marketing. Nov, 1992, Vol. 58 Issue 10, p6, 4 p.
Publication Year :: 1992
Abstract: Early results show consumer demand is the leading factor behind buying decisions Preliminary results of Grocery Marketing's Second Annual Buyers Study indicate a subtle refocusing of buyer interest away from [...]

Subjects :: Grocery Marketing (Periodical) -- Reports
Grocery industry -- Statistics
Supermarkets -- Management
Consumer preferences -- Influence
Food industry -- Management
Business
Food and beverage industries

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