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New way to make product line decisions

Authors :
Jackson, Barbara B.
Shapiro, Benson P.
Source :
Harvard Business Review. May-June, 1979, Vol. 57, p139, 11 p.
Publication Year :
1979

Subjects

Subjects :
Marketing
Electronic data processing -- Usage
Industrial management -- Innovations
Programming management (Computers) -- Case studies
Business
Business, general

Details

ISSN :
00178012
Volume :
57
Database :
Gale General OneFile
Journal :
Harvard Business Review
Publication Type :
Academic Journal
Accession number :
edsgcl.1265159

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