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Jumping the final hurdle: the fate of London's bid to host the 2012 Olympic Games will be revealed next year. The bid team has been criticised for launching its marketing strategy too late, which some blame for the relatively low level of public support for the bid. Can Lord Coe's team strike gold, or will the capital's bid fizzle out?

Authors :
Thomas, Daniel
Source :
Marketing Week. November 25, 2004, Vol. 27 Issue 48, p26, 4 p.
Publication Year :
2004

Abstract

The race to host the 2012 Olympic Games has entered its final stages, with the technical bid documents completed and submitted by the five short-listed cities. Many observers have already [...]

Details

Language :
English
ISSN :
01419285
Volume :
27
Issue :
48
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.126013253