Oops, I did it again-relapse errors in routinized decision making

Relapse errors occur as result of choosing the same strategy in making a decision over an alternative choice. In a study involving making routinized decisions under controlled conditions, subjects made relapse errors in over 70% of their choices while under severe time constraint and in over 30% of their choices when under mild time constraint. Relapse errors also occurred while making both weak and strong routine decisions and when performance was based on monetary benefits.