When big is better: for certain types of products, mass channels may be the way of the future

Authors :: Dahm, Lori
Source :: Stagnito's New Products Magazine. June, 2003, Vol. 3 Issue 6, p42, 2 p.
Publication Year :: 2003
Abstract: Products that deliver against the dollar are of particular importance to consumers whenever the economy is in a slump. With unemployment rates high and the U.S. economy in a state […]

Subjects :: United States economic conditions -- Influence
Food industry -- Product development
Discount stores -- Prices and rates
Discount stores -- Customer relations
Food and beverage production/distribution software
Company pricing policy
Wal-Mart Stores Inc. -- Prices and rates
Wal-Mart Stores Inc. -- Customer relations

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