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The Agency Business: More than just names, some firms' monikers have meaning

Authors :
Weidlich, Thom
Source :
PR Week (US). Nov 29, 2004, 08
Publication Year :
2004

Abstract

Some agency owners are moving past simply using their last names for their firms and are finding out that unusual agency names can create big buzz for a business. Thom [...]

Subjects

Subjects :
Business names -- Influence
Public relations agencies -- Names
Company name change
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
15241696
Database :
Gale General OneFile
Journal :
PR Week (US)
Publication Type :
Periodical
Accession number :
edsgcl.125411796

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