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Traits of category-pacing Superbrands

Source :
Convenience Store News. Nov 22, 2004, Vol. 40 Issue 14, pS22, 5 p.
Publication Year :
2004

Abstract

How did the Superbrands elite get that way? What special traits do they possess that make them leaders? That propel sales and bring retailers powerful opportunities to drive category volume? [...]

Details

Language :
English
ISSN :
01948733
Volume :
40
Issue :
14
Database :
Gale General OneFile
Journal :
Convenience Store News
Publication Type :
Periodical
Accession number :
edsgcl.125407540