Supplies, accessories gain steam; profit margins for home office and personal computer add-ons average 45 percent

Office superstores continue to successfully sell personal computer accessories and supplies at average profit margins of 45%. An Electronic Industries Assn/Consumer Electronics Group survey revealed that total factory sales of all electronics accessories totaled $894 million in 1992, up $51 million from 1991. Most home office stores are carrying more SKUs in 1992, including Staples Inc, which carries more than 250 SKUs.
Personal computer supplies and accessories continue to evolve as a category, sold separately or in conjunction with computer hardware, in mass merchants, superstores and other retail venues. Office superstores are [...]