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Taking retailers' cues, Harrah's taps into science of gambling; others focus on high rollers while casino giant prefers, telemarketing, databases
- Source :
- The Wall Street Journal Eastern Edition. Nov 22, 2004, A1
- Publication Year :
- 2004
- Subjects :
- Caesars Entertainment Corp. -- Marketing
Caesars Entertainment Corp. -- Customer relations
Caesars Entertainment Corp. -- Company sales and earnings
Marketing -- Methods
Hotels and motels -- Marketing
Hotels and motels -- Customer relations
Hotels and motels -- Company sales and earnings
Hotels and motels -- United States
Gambling -- Analysis
Gamblers -- Behavior
Customer relations -- Management
Casinos -- Marketing
Casinos -- Customer relations
Casinos -- Company sales and earnings
Company earnings/profit
Company marketing practices
Company business management
News, opinion and commentary
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Database :
- Gale General OneFile
- Journal :
- The Wall Street Journal Eastern Edition
- Publication Type :
- News
- Accession number :
- edsgcl.125079592