Taking retailers' cues, Harrah's taps into science of gambling; others focus on high rollers while casino giant prefers, telemarketing, databases

Subjects :: Caesars Entertainment Corp. -- Marketing
Caesars Entertainment Corp. -- Customer relations
Caesars Entertainment Corp. -- Company sales and earnings
Marketing -- Methods
Hotels and motels -- Marketing
Hotels and motels -- Customer relations
Hotels and motels -- Company sales and earnings
Hotels and motels -- United States
Gambling -- Analysis
Gamblers -- Behavior
Customer relations -- Management
Casinos -- Marketing
Casinos -- Customer relations
Casinos -- Company sales and earnings
Company earnings/profit
Company marketing practices
Company business management
News, opinion and commentary

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