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THE DANGEROUS QUEST FOR CERTAINTY IN MARKET FORECASTING

Authors :
ABT, R.
BORJA, M.
MENKE, M.M.
PEZIER, J.P.
Source :
Long Range Planning. April, 1979, Vol. 12, p52-62
Publication Year :
1979

Subjects

Subjects :
Marketing -- Planning
Management -- Methods
Probabilities
Markets (Economics) -- Analysis
Decision-making -- Methods
Business
Business, general
Economics

Details

ISSN :
00246301
Volume :
12
Database :
Gale General OneFile
Journal :
Long Range Planning
Publication Type :
Periodical
Accession number :
edsgcl.1247649

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