Myths, tips & facts: stay one step ahead of your customer armed with the latest myths and facts

Authors :: Wickham, Rhonda L.
Zsigo, Konstantin J.
Source :: Cellular Business. July, 1992, Vol. 9 Issue 7, pS6, 8 p.
Publication Year :: 1992
Abstract: Myths are ficticious stories. In this industry, these myths are often fabricated bits of information used by people selling cellular to convince their customers. However, today's cellular customer is more [...]

Subjects :: Cellular telephone equipment industry -- Marketing
Cellular telephones -- Public opinion
Business
Telecommunications industry

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