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Judging a brand by its covers: calendars, diaries and books can be branded from cover to cover and can guarantee a lifespan of at least a year, providing a level of exposure that many pay millions for
- Source :
- Incentive Today. June, 2004, Vol. 19 Issue 6, p43, 3 p.
- Publication Year :
- 2004
-
Abstract
- Practicality, versatility and staying power are all qualities associated with successful incentives. Finding them wrapped up neatly in a single product is something of a dream for buyers, but it [...]
Details
- Language :
- English
- ISSN :
- 13514555
- Volume :
- 19
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Incentive Today
- Publication Type :
- Periodical
- Accession number :
- edsgcl.124642024