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Upfront's mixed bag

Authors :
Moshavi, Sharon D.
Source :
Broadcasting. July 6, 1992, Vol. 122 Issue 28, p3, 2 p.
Publication Year :
1992

Abstract

The good news for Upfront '92 is that, collectively if not individually, the four networks are commanding higher rates than they did a year ago. But they're selling fewer spots. [...]

Details

Language :
English
ISSN :
00072028
Volume :
122
Issue :
28
Database :
Gale General OneFile
Journal :
Broadcasting
Publication Type :
Periodical
Accession number :
edsgcl.12438749