The effect of using a questionnaire identification code and message about non-response follow-up plans on mail survey response characteristics

Authors :: McKee, Daryl O.
Source :: Journal of the Market Research Society. April 1992, Vol. 34 Issue 2, p179, 13 p.
Publication Year :: 1992
Abstract: Abstract This study examines the extent to which the use of mail survey questionnaires with an identification number - and announced plans to follow up with non-respondents - is related [...]

Subjects :: Questionnaires -- Evaluation
Mail surveys
Advertising, marketing and public relations
Business
Evaluation

Tools