Understanding the effects of process-focused versus outcome-focused thought in response to advertising

Subjects

Subjects :

Consumers -- Psychological aspects
Advertising -- Influence
Marketing research -- Methods
Advertising, marketing and public relations
Social sciences

Details

Language :

English

ISSN :

00935301

Volume :

31

Issue :

2

Database :

Gale General OneFile

Journal :

Journal of Consumer Research

Publication Type :

Academic Journal

Accession number :

edsgcl.123331796