Travel configuration on consumer trip-chained store choice

Authors :: Brooks, Charles M.
Kaufmann, Patrick J.
Lichtenstein, Donald R.
Source :: Journal of Consumer Research. Sept, 2004, Vol. 31 Issue 2, p241, 8 p.
Publication Year :: 2004

Subjects :: Consumers -- Travel
Consumers -- Psychological aspects
Consumer preferences -- Research
Consumer preferences -- Management
Marketing research -- Methods
Company business management
Advertising, marketing and public relations
Social sciences

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