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Internal and external influences on the adoption of the fentanyl patch

Authors :
Swu-Jane Lin
Crawford, Stephanie Y.
Salmon, J. Warren
Source :
Journal of Pharmaceutical Marketing & Management. Summer, 2003, Vol. 15 Issue 4, p53, 15 p.
Publication Year :
2003

Abstract

The Bass model is used to study the Illinois Triplicate Prescription Control Program data to investigate a diffusion pattern of a pharmaceutical innovation, the fentanyl patch. The results suggest that the diffusion of the fentanyl patch is a mixed influence process dominated by external influence.

Subjects

Subjects :
Diffusion -- Evaluation
Fentanyl -- Research
Advertising, marketing and public relations
Business
Pharmaceuticals and cosmetics industries

Details

Language :
English
ISSN :
08837597
Volume :
15
Issue :
4
Database :
Gale General OneFile
Journal :
Journal of Pharmaceutical Marketing & Management
Publication Type :
Periodical
Accession number :
edsgcl.123308080

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