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Fine tuning HomeScan; agencies question high readership numbers and methodology

Authors :
Goldstein, Maureen
Source :
Inside Media. May 27, 1992, p12, 1 p.
Publication Year :
1992

Subjects

Subjects :
Nielsen Marketing Research -- Product introduction
Readership surveys
Magazine advertising
Advertising, marketing and public relations
Business
Publishing industry

Details

ISSN :
10465316
Database :
Gale General OneFile
Journal :
Inside Media
Publication Type :
Periodical
Accession number :
edsgcl.12319147

Tools

Authors Abstract Subjects Details