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Staple Yourself to an Order

Authors :
Shapiro, Benson R.
Rangan, V. Kasturi
Sviokla, John J.
Source :
Harvard Business Review. July-August, 2004, Vol. 82 Issue 7-8, p162, 10 p.
Publication Year :
2004

Abstract

A reprint of a 1992 article encourages executives to examine every step of their order management cycle to receive a customer's perspective of their company. This can be done by tracking a single order through the process. Knowledge of this process will enable executives to develop and implement improvement strategies more effectively and appropriately.

Details

Language :
English
ISSN :
00178012
Volume :
82
Issue :
7-8
Database :
Gale General OneFile
Journal :
Harvard Business Review
Publication Type :
Academic Journal
Accession number :
edsgcl.123131389