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Does Wal-Mart love displays? The conglomerate can be a very tough sell
- Source :
- Official Board Markets. Sept 25, 2004, Vol. 80 Issue 39, p1, 3 p.
- Publication Year :
- 2004
-
Abstract
- Buyers of corrugated point-of-purchase displays aren't likely to have much success getting them into Wal-Mart's 3100 stores, says Bob Connolly, executive vice president of marketing and consumer communications. He was [...]
- Subjects :
- Wal-Mart Stores Inc. -- Services
Wal-Mart Stores Inc. -- Customer relations
Wal-Mart Stores Inc. -- Officials and employees
Discount stores -- Services
Discount stores -- Customer relations
Discount stores -- Officials and employees
Executives -- Speeches, lectures and essays
Point-of-sale advertising -- Analysis
Business
Containers and packaging industries
Economics
Subjects
Details
- Language :
- English
- ISSN :
- 00300284
- Volume :
- 80
- Issue :
- 39
- Database :
- Gale General OneFile
- Journal :
- Official Board Markets
- Publication Type :
- Periodical
- Accession number :
- edsgcl.123082559