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Does Wal-Mart love displays? The conglomerate can be a very tough sell

Authors :
Arzoumanian, Mark
Source :
Official Board Markets. Sept 25, 2004, Vol. 80 Issue 39, p1, 3 p.
Publication Year :
2004

Abstract

Buyers of corrugated point-of-purchase displays aren't likely to have much success getting them into Wal-Mart's 3100 stores, says Bob Connolly, executive vice president of marketing and consumer communications. He was [...]

Details

Language :
English
ISSN :
00300284
Volume :
80
Issue :
39
Database :
Gale General OneFile
Journal :
Official Board Markets
Publication Type :
Periodical
Accession number :
edsgcl.123082559