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Disney digs up 7 marketers for $160 mil. placement

Source :
ADWEEK. Sept 27, 2004, Vol. 45 Issue 36, p6, 1 p.
Publication Year :
2004

Abstract

NEW YORK Disney has enlisted Visa, McDonald's, Verizon Wireless, Eastman Kodak, Dodge, Nascar and TiVo for what it is calling the largest live-action promotion in the studio's history, a $160 [...]

Details

Language :
English
ISSN :
15499553
Volume :
45
Issue :
36
Database :
Gale General OneFile
Journal :
ADWEEK
Publication Type :
Periodical
Accession number :
edsgcl.122813532