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Disney digs up 7 marketers for $160 mil. placement
- Source :
- ADWEEK. Sept 27, 2004, Vol. 45 Issue 36, p6, 1 p.
- Publication Year :
- 2004
-
Abstract
- NEW YORK Disney has enlisted Visa, McDonald's, Verizon Wireless, Eastman Kodak, Dodge, Nascar and TiVo for what it is calling the largest live-action promotion in the studio's history, a $160 [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 45
- Issue :
- 36
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.122813532