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International market entry: management competencies and environmental influences
- Source :
- European Retail Digest. Summer, 2004 Issue 42, p14, 6 p.
- Publication Year :
- 2004
-
Abstract
- Introduction The market entry methods used by international retail companies are usually considered with reference to factors of control, cost and risk (Burt, 1993; Doherty, 2000a). This continuum owes much [...]
- Subjects :
- Business
Business, international
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 13529633
- Issue :
- 42
- Database :
- Gale General OneFile
- Journal :
- European Retail Digest
- Publication Type :
- Periodical
- Accession number :
- edsgcl.122767887