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International market entry: management competencies and environmental influences

Authors :
Alexander, Nicholas
Doherty, Anne Marie
Source :
European Retail Digest. Summer, 2004 Issue 42, p14, 6 p.
Publication Year :
2004

Abstract

Introduction The market entry methods used by international retail companies are usually considered with reference to factors of control, cost and risk (Burt, 1993; Doherty, 2000a). This continuum owes much [...]

Details

Language :
English
ISSN :
13529633
Issue :
42
Database :
Gale General OneFile
Journal :
European Retail Digest
Publication Type :
Periodical
Accession number :
edsgcl.122767887