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Managing customer oriented research

Authors :
Zedwitz, Von Maximilian
Gassmann, Oliver
Source :
International Journal of Technology Management. Oct, 2002, Vol. 24 Issue 2-3, p165, 28 p.
Publication Year :
2002

Abstract

A research conducted to discover unarticulated customer needs and technologies with completely novel applications is presented. It is emphasized that the success of customer oriented research management depends on the self-understanding of modern industrial research center as goal-oriented solution providers.

Subjects

Subjects :
Customer satisfaction -- Analysis
Consumer preferences -- Technology application
Research -- Management
Technology application
Company business management
Business, international
High technology industry
Science and technology

Details

Language :
English
ISSN :
02675730
Volume :
24
Issue :
2-3
Database :
Gale General OneFile
Journal :
International Journal of Technology Management
Publication Type :
Periodical
Accession number :
edsgcl.122583614

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