The focus group method in libraries: issues relating to process and data analysis

Authors :: Seggern, Marilyn Von
Young, Nancy F.
Source :: Reference Services Review. Fall, 2003, Vol. 31 Issue 3, p272, 13 p.
Publication Year :: 2003
Abstract: The focus group is a data gathering method that is gaining popularity in libraries as a means of gathering the opinions and experiences of library users in order to better understand their attitudes and behavior. Further, there are many decisions to be made in implementing successful focus group research, for assembling groups of willing participants and forming effective questions to gathering the data and analyzing for valid results.

Subjects :: Focus groups -- Evaluation
Libraries -- Information management
Ethnology -- Evaluation
Library users
Company systems management
Library and information science

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