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Ford's escape route: the new Escape Hybrid SUV may be Ford's most important product since the Model T. And to steer it from the research lab to the showroom, the company had to collaborate and create in some very un-Ford-like ways
- Source :
- Fast Company. Oct, 2004, Issue 87, p106, 5 p.
- Publication Year :
- 2004
-
Abstract
- As head of product development for Ford, he was supervising the creation of what could be one of the most important vehicles in company history. While the car wasn't due […]
- Subjects :
- Ford Escape (Sport-utility vehicle) -- Product enhancement
Transportation equipment industry -- Company sales and earnings
Transportation equipment industry -- Product development
Product enhancement
Company earnings/profit
Ford Motor Co. -- Company sales and earnings
Ford Motor Co. -- Product development
Subjects
Details
- Language :
- English
- ISSN :
- 10859241
- Issue :
- 87
- Database :
- Gale General OneFile
- Journal :
- Fast Company
- Publication Type :
- Periodical
- Accession number :
- edsgcl.122454800