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Pitching Tips: how to sell your company's story to the media

Authors :
Renshaw, Timothy
Source :
BC Business. April, 2004, Vol. 32 Issue 4, p21, 10 p.
Publication Year :
2004

Abstract

Tips are given to the companies about how to deal with different media like television, radio, newspapers, magazines and Internet. Wins and losses in the media game of different companies like 'Minisis Inc.', 'Colligo Networks' and 'EnGene Inc.' is described.

Subjects

Subjects :
Business enterprises -- Marketing
Business enterprises -- Public relations
Racism in mass media -- Evaluation
Mass media -- Management
Communications industry -- Management
Company marketing practices
Company business management
Company public relations
Business, regional
Economics

Details

Language :
English
ISSN :
0829481X
Volume :
32
Issue :
4
Database :
Gale General OneFile
Journal :
BC Business
Publication Type :
Periodical
Accession number :
edsgcl.122440998

Tools

Authors Abstract Subjects Details