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P&G knows the score on conflict

Source :
Advertising Age. September 20, 2004, Vol. 75 Issue 38, p26
Publication Year :
2004

Abstract

Procter & Gamble is yet again leading the way-this time in helping to break down the dated and debilitating notion of agency conflict. By agreeing to co-exist within WPP (now […]

Details

Language :
English
ISSN :
00018899
Volume :
75
Issue :
38
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.122385038