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More than child's play: toys were traditionally the preserve of children but the range of playful products and gadgets available today makes them suitable incentives for little kids and big kids alike
- Source :
- Incentive Today. July-August, 2004, Vol. 19 Issue 7, p49, 2 p.
- Publication Year :
- 2004
-
Abstract
- Kids love toys. No wonder manufacturers so frequently offer free toys with their products--it's one way to ensure that even the most frugal parent is pestered into making a purchase. [...]
- Subjects :
- Business enterprises -- Target marketing
Toys -- Influence
Toys -- Usage
Toys -- Marketing
Children as consumers -- Behavior
Children as consumers -- Analysis
Advertising agencies -- Target marketing
Advertising agencies -- Services
Company marketing practices
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 13514555
- Volume :
- 19
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- Incentive Today
- Publication Type :
- Periodical
- Accession number :
- edsgcl.121075493