Assessing the television campaign: the impact of party election broadcasting on voters' opinions in the 1997 British General Election

Authors :: Pattie, C. J.
Johnston, R. J.
Source :: Political Communication. July-Sept, 2002, Vol. 19 Issue 3, 333-358
Publication Year :: 2002
Abstract: Details of the study are presented that was conducted to analyze the influence of party election broadcasts (PEBs) on the voters, in the 1997 British General Election. According to the results, the viewing of the PEB does create some liking for the candidate in the viewer than the non-viewer.

Subjects :: Electioneering -- Media coverage
Electioneering -- 1997 AD
Political campaigns -- Media coverage
Political campaigns -- 1997 AD
Elections -- Media coverage
Elections -- 1997 AD
Government
Political science

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