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How to make pay-TV pay
- Source :
- Far Eastern Economic Review. Sept 1, 2002, Vol. 165 Issue 35, p42, 3 p.
- Publication Year :
- 2002
-
Abstract
- The growth of cable and satellite television especially Satellite Television Asian Region (STAR) in Asian region has been described. By raising the advertising and subscription fee, which is quite low in many countries pay-television channels can increase their profit base. The performance and successful strategies followed by Satellite Television Asian Region (STAR) has been provided.
Details
- Language :
- English
- ISSN :
- 00147591
- Volume :
- 165
- Issue :
- 35
- Database :
- Gale General OneFile
- Journal :
- Far Eastern Economic Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.119925661