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How to make pay-TV pay

Authors :
Granitsas, Alkman
Source :
Far Eastern Economic Review. Sept 1, 2002, Vol. 165 Issue 35, p42, 3 p.
Publication Year :
2002

Abstract

The growth of cable and satellite television especially Satellite Television Asian Region (STAR) in Asian region has been described. By raising the advertising and subscription fee, which is quite low in many countries pay-television channels can increase their profit base. The performance and successful strategies followed by Satellite Television Asian Region (STAR) has been provided.

Details

Language :
English
ISSN :
00147591
Volume :
165
Issue :
35
Database :
Gale General OneFile
Journal :
Far Eastern Economic Review
Publication Type :
Periodical
Accession number :
edsgcl.119925661