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Case study research methods for theory building

Authors :
Woodside, Arch G.
Wilson, Elizabeth J.
Source :
Journal of Business & Industrial Marketing. Nov-Dec, 2003, Vol. 18 Issue 6-7, 493-508
Publication Year :
2003

Abstract

A new definition of case study research is provided and the core criticisms made by the researchers of large sample survey are outlined. A deep understanding of processes and other concept variables is identified as the principal objective of a case study research.

Subjects

Subjects :
Business-to-business market -- Case studies
Organizational behavior -- Evaluation
Methodology -- Evaluation
Business to business market
Advertising, marketing and public relations
Business
Business, general

Details

Language :
English
ISSN :
08858624
Volume :
18
Issue :
6-7
Database :
Gale General OneFile
Journal :
Journal of Business & Industrial Marketing
Publication Type :
Periodical
Accession number :
edsgcl.119540701

Tools

Authors Abstract Subjects Details