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Webcasting's new challenges; Increased competition for attendees means marketers must get beyond the commonplace
- Source :
- BtoB. June 28, 2004, Vol. 89 Issue 7, 25
- Publication Year :
- 2004
-
Abstract
- Byline: RICHARD KARPINSKI Marketing-driven online events are no longer a novelty-and that's both good and bad news for b-to-b marketers. The technology behind so-called Webinars, or events that deliver audio, [...]
- Subjects :
- Business-to-business market -- Forecasts and trends -- Technology application
Webcasting -- Forecasts and trends -- Technology application
Advertising, marketing and public relations
Business
Business to business market
Market trend/market analysis
Technology application
Forecasts and trends
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 89
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.118905010