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TENNISWEAR COURTS MARKETING ACES
- Source :
- WWD. June 16, 2004, 9
- Publication Year :
- 2004
-
Abstract
- NEW YORK -- It's getting tougher for tenniswear marketers to serve up an ace in the court of endorsements from the sport's elite athletes. That's largely because in America's increasingly [...]
- Subjects :
- Women tennis players -- Endorsements
Women tennis players -- Clothing
Sport clothes industry -- Endorsements
Sport clothes industry -- Marketing
Sport clothes industry -- Industry sales and revenue
Company marketing practices
Business
Fashion, accessories and textiles industries
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 01495380
- Database :
- Gale General OneFile
- Journal :
- WWD
- Publication Type :
- Periodical
- Accession number :
- edsgcl.118358768