Cable's perfect storm: a confluence of forces has put The Weather Channel at the forefront of forecasts

Authors :: Miles, Laureen
Source :: Brandweek. June 14, 2004, Vol. 45 Issue 24, p18, 2 p.
Publication Year :: 2004
Abstract: in retrospect, it looks like a no-brainer. Of course people would be interested in a 24-hour weather cable channel. Weather is always changing. It influences our most basic decisions. Why [...]

Subjects :: The Weather Channel Inc. -- Services -- Management -- Evaluation
Cable television broadcasting industry -- Services -- Management -- Evaluation
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