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A comparative analysis of sales training in Europe: implications for international sales negotiations
- Source :
- International Marketing Review. March, 2003, Vol. 20 Issue 3, 304-327
- Publication Year :
- 2003
-
Abstract
- Sales training practices of small and medium sized companies in southern European and northern European countries are analyzed. The regional cultures lead to differences in training methods than in actual training content.
Details
- Language :
- English
- ISSN :
- 02651335
- Volume :
- 20
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- International Marketing Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.117720726