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APPLYING MEANS-END DECISION TREES

Authors :
ELROD, R.H.
HUBBARD, C.L.
Source :
Business. Jan, 1979, Vol. 29, p17-25
Publication Year :
1979

Subjects

Subjects :
Decision-making -- Models
Markets (Economics) -- Analysis
Management -- Methods
Marketing -- Planning
Business

Details

ISSN :
0163531X
Volume :
29
Database :
Gale General OneFile
Journal :
Business
Publication Type :
Periodical
Accession number :
edsgcl.1176689

Tools

Authors Abstract Subjects Details