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Evaluating the effect of generic advertising and food health information within meat demand system

Authors :
Boetel, Brenda L.
Liu, donald J.
Source :
Agribusiness. Summer, 2003, Vol. 19 Issue 3, p345, 10 p.
Publication Year :
2003

Abstract

The demand and consumption of meat products in the United States is studied, using data from 1976 to 2000, within the framework of generic advertising factors and non advertising-related health information. Analysis indicates a negative effect of advertising.

Details

Language :
English
ISSN :
07424477
Volume :
19
Issue :
3
Database :
Gale General OneFile
Journal :
Agribusiness
Publication Type :
Periodical
Accession number :
edsgcl.116838054