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Upscale, downscale: J.C. Penney shifts its strategy - again

Authors :
Miller, Paul
Source :
Catalog Age. Dec, 1991, Vol. 8 Issue 12, p1, 3 p.
Publication Year :
1991

Abstract

Upscale, downscale J.C. Penney shifts its strategy -- again Dallas -- Since 1983, J.C. Penney has been searching for a new identity. By the late '80s, the retail/catalog giant thought [...]

Subjects

Subjects :
J.C. Penney Corporation Inc. -- Management
Retail industry -- Management
Mail-order industry -- Management
Department stores -- Management
Advertising, marketing and public relations
Business
Retail industry

Details

ISSN :
07403119
Volume :
8
Issue :
12
Database :
Gale General OneFile
Journal :
Catalog Age
Publication Type :
Periodical
Accession number :
edsgcl.11636535

Tools

Authors Abstract Subjects Details