When bigger isn't better: integrating small batch niche vendors into standardized national supply chains builds local markets

Authors :: Smith, Jeremy N.
Source :: World Trade. May, 2004, Vol. 17 Issue 5, p50, 3 p.
Publication Year :: 2004
Abstract: In modern, high-tech supply chains, size matters--just not always as expected. As major retailers expand their purchasing, transportation, and distribution operations, some find global, multi-million-dollar setups leave logistics holes close […]

Subjects :: Chain stores -- Marketing
Chain stores -- Services
Department stores -- Marketing
Department stores -- Services
Company marketing practices

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