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Money rich, time poor: how can brands help us? Working hours have risen again and labour-saving devices seem to have hit a plateau, but companies can make us streamline our lives

Authors :
Mitchell, Alan
Source :
Marketing Week. April 1, 2004, Vol. 27 Issue 14, p30, 2 p.
Publication Year :
2004

Abstract

Are consumers' lives still getting better? To be sure, most of us are richer monetarily than we were ten years ago. But time-wise, after a century of incredible progress, we […]

Details

Language :
English
ISSN :
01419285
Volume :
27
Issue :
14
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.115634693