Cite
What doesn't work and how to show it; ineffectiveness is hard to prove and accept
MLA
Alderson, Phil, and Trish Groves. “What Doesn’t Work and How to Show It; Ineffectiveness Is Hard to Prove and Accept.” British Medical Journal, vol. 328, no. 7438, Feb. 2004, p. 473. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.114366625&authtype=sso&custid=ns315887.
APA
Alderson, P., & Groves, T. (2004, February 28). What doesn’t work and how to show it; ineffectiveness is hard to prove and accept. British Medical Journal, 328(7438), 473.
Chicago
Alderson, Phil, and Trish Groves. 2004. “What Doesn’t Work and How to Show It; Ineffectiveness Is Hard to Prove and Accept.” British Medical Journal, February 28. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.114366625&authtype=sso&custid=ns315887.