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The Value of Lifetime Value
- Source :
- Catalog Age. March 1, 2004, Vol. 21 Issue 3
- Publication Year :
- 2004
-
Abstract
- Most catalogers have used the term 'customer lifetime value' (LTV), but few have actually calculated it, let alone used it in determining their marketing strategy. And that's a shame. Without [...]
- Subjects :
- Mail-order industry -- Information management
Mail-order industry -- Planning
Mail-order industry -- Marketing
Customer relationship management -- Methods
Marketing research -- Methods
Marketing research -- Usage
Company marketing practices
Company business planning
Company systems management
Retail mail order management software
Customer relationship management
Advertising, marketing and public relations
Business
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 07403119
- Volume :
- 21
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Catalog Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.113803089