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NEWS BRIEF: Budget Rent A Car initiates marketing campaign

Source :
Marketing. February 5, 2004, p07.
Publication Year :
2004

Abstract

Budget Rent A Car has initiated its first marketing campaign in more than two years. Activity includes outdoor and bus advertising near Budget locations, offering consumers a free upgrade or [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.112938620