Data sleuthing: common-sense detective work can make overlay demographics more effective

Authors :: Hausfater, Glenn
Weiboldt, Anne
Source :: Direct. Jan, 1991, Vol. 3 Issue 1, p42, 2 p.
Publication Year :: 1991
Abstract: The case of the missing responders an aggressive financial services promoter mailed 2 million names selected from a vendor's 100 million-name file on the basis of overlay demographics. The mailing [...]

Subjects :: Demography -- Economic aspects
Direct marketing -- Demographic aspects
Target marketing -- Demographic aspects
List brokers -- Management
Advertising, marketing and public relations
Business

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