Back to Search Start Over

The general management paradox

Authors :
Wills, Gordon
Source :
European Journal of Marketing. April, 1991, Vol. 25 Issue 4, p119, 9 p.
Publication Year :
1991

Details

ISSN :
03090566
Volume :
25
Issue :
4
Database :
Gale General OneFile
Journal :
European Journal of Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.11265690