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The hard sell: with so many ways for big companies to spend their marketing dollars, smart show managers must promote the unique aspects of their events to keep their slice of the pie in 2004
- Source :
- Successful Meetings. Dec, 2003, Vol. 52 Issue 13, p41, 3 p.
- Publication Year :
- 2003
-
Abstract
- IN 1999, THE NATIONAL HARDWARE SHOW, run by Norwalk, CT-based Reed Exhibitions in conjunction with the American Hardware Manufacturers Association (AHMA), filled 1.2 million square feet of Chicago's McCormick Place. [...]
- Subjects :
- Conferences and conventions -- Evaluation
Conferences and conventions -- Planning
Hardware industry -- Conferences, meetings and seminars
Meetings -- Evaluation
Meetings -- Planning
Resorts -- Services
Trade shows -- Evaluation
Trade shows -- Planning
Company business planning
Trade show
Business
Business, general
American Hardware Manufacturers Association -- Conferences, meetings and seminars
Subjects
Details
- Language :
- English
- ISSN :
- 01484052
- Volume :
- 52
- Issue :
- 13
- Database :
- Gale General OneFile
- Journal :
- Successful Meetings
- Publication Type :
- Periodical
- Accession number :
- edsgcl.111497041