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Towards high value-added products and services: mass customization and beyond

Authors :
Jiao, Jianxin
Ma, Qinhai
Tseng, Mitchell M.
Source :
Technovation. Oct, 2003, Vol. 23 Issue 10, p809, 13 p.
Publication Year :
2003

Abstract

Mass customization enhances profitability through a synergy of increasing customer-perceived value and reducing the costs of production and logistics. It inherently makes high value-added products and services possible through premium profits derived from customized products. This strength is particularly attractive to OEM-based industries. This paper discusses the opportunities and challenges of mass customization for manufacturing industries and service providers. Also outlined is a technological road map for implementing mass customization based on building block identification, product platform development, and product life-cycle integration. Keywords: Mass customization; Product family; Service delivery systems

Details

Language :
English
ISSN :
01664972
Volume :
23
Issue :
10
Database :
Gale General OneFile
Journal :
Technovation
Publication Type :
Periodical
Accession number :
edsgcl.110740929