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Towards high value-added products and services: mass customization and beyond
- Source :
- Technovation. Oct, 2003, Vol. 23 Issue 10, p809, 13 p.
- Publication Year :
- 2003
-
Abstract
- Mass customization enhances profitability through a synergy of increasing customer-perceived value and reducing the costs of production and logistics. It inherently makes high value-added products and services possible through premium profits derived from customized products. This strength is particularly attractive to OEM-based industries. This paper discusses the opportunities and challenges of mass customization for manufacturing industries and service providers. Also outlined is a technological road map for implementing mass customization based on building block identification, product platform development, and product life-cycle integration. Keywords: Mass customization; Product family; Service delivery systems
Details
- Language :
- English
- ISSN :
- 01664972
- Volume :
- 23
- Issue :
- 10
- Database :
- Gale General OneFile
- Journal :
- Technovation
- Publication Type :
- Periodical
- Accession number :
- edsgcl.110740929