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Authors :
Stengel, James R.
Dixon, Andrea L.
Allen, Chris T.
Source :
Harvard Business Review. Nov, 2003, Vol. 81 Issue 11, p106, 10 p.
Publication Year :
2003

Abstract

The utilization of market research techniques to identify and address employee concerns is analyzed in this examination of Procter and Gamble.

Subjects

Subjects :
Procter & Gamble Co. -- Human resource management
Procter & Gamble Co. -- Research
Soap and cleaning agents industry -- Human resource management
Soap and cleaning agents industry -- Research
Marketing research
Company personnel management
Business
Business, general

Details

Language :
English
ISSN :
00178012
Volume :
81
Issue :
11
Database :
Gale General OneFile
Journal :
Harvard Business Review
Publication Type :
Academic Journal
Accession number :
edsgcl.110352274

Tools

Authors Abstract Subjects Details